I am so excited I am officially on summer vacation! So I plan on doing a lot of marketing and making jewelry during my summer break. As well as I am doing the Ellensburg Farmers Market and starting Roslyn Farmers Market next Sunday. I am also in the process of putting together an annual Etsy craft show. This will be on August 2nd at Hal Homes. If you are interested in a booth please email me. Or if you are in the area or live in Ellensbrug be sure to stop by. I have crafters coming from Spokane, Wenatchee, Leavenworth, Richland, Kenewick, Yakima, Ellensbrug.
So I have found some great hints, and tips while I was looking up how to prepare for a craft show I wanted to share some with you all. Here is some great ideas that I have gotten off the internet.
Items to Take With You:
Business Cards
Newsletters or Fliers
Receipt Pads
Bags
Tissue paper for packaging
Credit Card Machine and forms if you have one.
Signs & Banners
Table Covering to cover the table. This will draw the eye in and customers over to take a look if you have a well decorated table.
Collect Contact Information
Collect names, phone numbers, addresses, and email addresses from as many people as possible. By collecting this information from your customers, associates, and contacts, you will be able to contact them again to share any news and updates about your business. Have a guest book at your table to do this.
Display Your Name and Website on Everything
Every time someone sees your business name, that's advertising! The more place that you have your information posted, the more advertising you will receive! Use it on stationery to everyone. Hand out business cards whenever someone asks for your phone number.
Offer a Discount Coupon with all Orders
You got them to buy once, can you do it again? Show your customer appreciation by offering a coupon with each sale.
10% off next order, Free shipping on your next order, $5 off your next order
People will be more likely to return if they have a coupon because they will be saving money. Customer appreciation goes a long way.
Offer Referral Incentives
Ask your customers to share your business with their friends and family. The best advertisement is word of mouth.
Send a coupon with all orders that offers a discount on first time orders. Customers can share this with a friend.
Offer customers a discount on their next order if a new customer uses their name as a referral.
Well this is part one of a two or three part. I will list the rest more on Sunday. Keep checking back!
Thursday, June 12, 2008
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